6 Tips in Getting More Sales

If you're still struggling to turn your website visitors into
paying customers, there's a good chance your salescopy could
use some "tweaking."

After all, your salescopy is the part of your site that does
the "heavy lifting."

It needs to establish the problem you're solving... carefully
explain why you're the best person to solve that problem...
outline the benefits of your solution... all while gently
leading the reader toward making that crucial buying decision.

So if you have low conversion rates on your site -- and you
suspect your copy is the culprit -- here's my list of six
"must-have" copy elements that EVERY website should contain...

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1. Write an attention-grabbing headline
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A really good headline should emphasize the key benefit of your
product or service. It needs to emphasize the biggest solution
your product provides... generate curiosity and pull readers
further into your site.. and capture the main attractions of
your product.

Make sure your headline clearly states the biggest benefits
right away. You must show your visitors why they should stick
around.

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2. Establish your credibility
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You need to provide some sort of information on your site that
proves you're a credible, trustworthy source. You can do this
in two ways:

Provide your credentials -- explain what makes you an "expert"
in your field by providing information about your experience and
credentials. Discuss your business experience, your achievements,
your awards, and accolades.

Include customer testimonials -- the best way to back up your
claims is to prove that other people have already benefited
from your product, service, or expertise. Make sure your
testimonials are descriptive and list the customer's full name,
business name and URL.

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3. Sell with BENEFITS
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A feature is something your product has or does, while a benefit
is something it does for you. Benefits are not "cheapest" or
"top quality." They answer the question "what's in it for me?"
or "why should I keep reading?"

Use the benefits of your product to solve the problems of your
audience. Don't try to SELL your product or service -- try to
HELP your visitors.

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4. Transfer ownership
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When you transfer ownership, you shift your focus so your
reader starts to think of the product as their own, something
they could imagine owning or using, or something they could
benefit from.

Make sure your copy is full of phrases like "you will learn,"
"you will receive," "you will be pleased to hear," etc. There
should be twice as many "you" and "yours" in a salesletter
than "I," "we," or "me."

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5. Remove the risk with a strong guarantee
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On the Internet, skeptical buyers need the safety net of a
guarantee to help them to decide to purchase your product or
service. In fact, your customers will only feel comfortable
buying from you if you remove the risk completely.

And if you're worried about losing profits by offering an
unconditional money-back guarantee, you should know that
almost NOBODY will take you up on the guarantee, no matter
HOW generous, so don't be afraid to "go big!"

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6. Build value
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It's extremely important that you build tremendous value FIRST,
before stating your price. If you fail to let your visitors see
how much your product is worth to them in terms of savings,
perceived benefits, etc, you risk losing them at this stage.

You want readers to feel like they're getting the deal of the
century.

So how does YOUR site stack up to my list? If you're missing
ANY of these elements, or you think you could be doing any of
them better, I strongly urge you to get to work NOW!

The sooner you perfect your copy, the sooner you'll convert
YOUR
visitors to life-long customers!

And if you'd like any help with your copy, or have questions
about your site, or anything else for that matter, don't
hesitate to give us a call at 1-800-595-9855 or email
solutions@marketingtips.com

Good luck with your salescopy!

P.S. Do you have any salescopy tricks that are working well for
YOU? Why not drop by my blog and tell the rest of the Insider
community about it!

Just visit: